Search
Marketing


Bagging a Birkin
There are people with Birkin bags and then there are the rest of us. This purse, made by Hermes, the French luxury brand, averages $60,000. And it's been the "it" bag for 30 years. The strange thing about Birkin bags: They always seem to be mysteriously out of stock. This is no accident. Today on the show, we go on a quest for a Birkin bag! And we find ourselves in a world where the normal rules of commerce are totally upside down.

Why Buying A Car Is So Awful
In survey after survey, people rank buying a car as one of their least favourite experiences. Why hasn't anyone figured out a better way to sell cars? Why can't you just go to a car store and shop for cars from a bunch of different manufacturers? Why don't cars have real price tags — with real prices, that people actually pay?

GlobalBiz: Global Fashion
In this "Global Business" episode of the BBC's World Service program Peter Day talks to 3 family owned companies. One is as famous for its campaigns as its brightly coloured sweaters, the second for its warm coats and the third is hoping to achieve global brand status from its Colombian home. Join Peter Day as he talks to Alessandro Benetton from Italy, Dani Reiss of Canada Goose and Yonatan Burstein of Totto; to find out how you keep a fashion company on top and your family happy.

IKEA's Anders Dahlvig
In this "Global Business" episode of the BBC's World Service program Peter Day talks with the former CEO of Ikea about how the company's new ideas changed the way we all think about design and the impact it has on all our lives. Flat packs are now a standard feature in furniture shopping but how can the Swedish company which taught us how to assemble our own furniture build on its success around the world?

Mumbrella360: Economics and impact of group buying
Group buying is Australia’s largest growing media sector and at Mumbrella360, the industry’s major players came together for the first time. On the panel, Billy Tucker, CEO of Cudo; Dean McEvoy, CEO and co-founder of Spreets; Hezi Leibovich, joint founder, Catch of the Day and Scoopon; Colin Fabig, CEO Living Social Australia and New Zealand. Moderated by Mumbrella editor Tim Burrowes.

The Failure Tour Of New York
Tim Harford's first book, The Undercover Economist, is fantastic and has sold 1 million copies worldwide in almost 30 languages. On this 2011 NPR Planet Money Podcast Tim Hartford talks about his new book, 'Adapt': Failure as an Option on the Way to Success, and escorts his NPR interviewers around Manhattan to look for some big ideas that didn't work out. As Hrtford says, " I'm sure New York does failure better than anyone else because it does success better than anyone else".

The Essential Advantage
BBC - Podcasts - Peter Day's World of Business: 04 June 11 - Paul Leinwand and Cesare Meinardi talk to Peter Day about their book - The Essential Advantage. It is an interesting thesis about core competence and how most companies don’t understand what they are actually doing.

Ads Implant False Memories
This 2011 "Wired Magazine - The Frontal Cortex" article by Jonah Lehrer examines recent research which shows how vivid marketing can mess with the consumer's brain.

The Tyranny of Choice
http://www.bbc.co.uk/programmes/p00cyf9b
This 2011 BBC program sees Justin Rowlatt on a farm, with an unusual mission - to explore the "tyranny of choice". As consumers are offered ever more choices it can become increasingly difficult for them actually to choose. Business Daily illustrates that paradox with an ancient and unusual experiment on a donkey. We'll also be hearing how consumer choice is changing the way people live in Kenya, and with a world of choices on offer can you ever make the right decision? Justin speaks to Barry Schwartz a professor of psychology at Swathmore College in Pennsylvania and Jonah Berger, a professor of marketing at the Wharton School of the University of Pennsylvania.
 
In this 2010 BBC Radio program, Peter Day looks at the growing market for luxury items in Asia.

The Man Who Named the iMac and Wrote Think Different
Sometimes a good idea might be rejected at first. This 2003 interview provides another insight into Apple and its Founder Steve Jobs.